The High Expectations of User 4.2
ONE
Today’s user (let’s just call them User 4.2) is autonomous, curious, unique, and, for the most part, enjoys interacting with websites.
TWO
User 4.2 wants to affect change, even if it’s superficial (colors/ shapes/ size).
THREE
User 4.2 recognizes common symbols, as well as signposts. They know that a symbol will likely produce options, and they are prepared to proactively engage in their user journey.
FOUR
While devs (and everyone’s a dev nowadays) have mastered the logic of “restrictive choice,” User 4.2 insists upon being plural.
FIVE
They are used to, and almost patient about, systematic improvement. Agile developmentA development methodology in which a website, app or software system undergoes multiple iterative stages or improvement cycles based on continuous top-level engagement to refine and deliver a website, app, or software system. It requires effective and pervasive communication of all creative and corporate agents. The process involves... More, innovation and sites in flux are viewed neutrally, and often with anticipation.
